About Me

  • Software Engineer
  • CIW Web Master Certified
  • Marketing Automation Consultant
  • Eloqua Masters and Luminary Certified
  • Salesforce Marketing Cloud Certified

Self-motivated and results-oriented individual with analytical skills and experience executing marketing campaigns and helping teams using automation tools including Salesforce Marketing Cloud, Adobe Campaign and Oracle Eloqua.

I have worked as a technical marketing consultant for companies like Optima Partners, OVO, SSE, BT, Ogilvy One, Sky, NOWTV, RBI, AXA Investment Managers and Salvation Army.

I have over a decade of hand-on technical experience using Oracle Eloqua and Salesforce Marketing Cloud. I have cultivated the ability to deliver work on time and to a high standard as required by the business and stakeholders.

Areas of Expertise

  • design icon

    Salesforce Marketing Cloud

    Consulting on SFMC Implementation, third party integration and providing platform support.

  • Web development icon

    Oracle Eloqua

    Platform health checks, training sessions, troubleshooting and integration support.

  • design icon

    Solution Architect

    Designing and Implementing new automated marketing processes

  • design icon

    Web Developer

    Creating emails and landing pages using Javascript and AMPScript

Testimonials

  • Ronnie D.

    Ronnie D.

    Excellent work developing new marketing solutions in Marketing Cloud and supporting the team in maximizing their use of the platform. Your guidance on best practices has helped them excel in their roles and significantly boost their productivity.

  • Richard C.

    Richard C.

    Thank you for integrating Eloqua with Salesforce CRM, addressing our questions, and implementing new processes for seamless data flow between the systems.

  • Heshan W.

    Heshan W.

    Great job conducting the Health Audit of Eloqua and leading the team through the three-day training session. They truly valued your insights and the guidance you provided in helping them automate their marketing processes.

  • Askold J.

    Askold J.

    Working with you was a game-changer for our campaign team. In a short timeframe, you expertly guided us through adopting new technology, making the transition seamless and efficient. Your clear communication, hands-on support, and ability to simplify complex concepts empowered our team to quickly get up to speed and leverage the new tools to drive success. We couldn’t have done it without your expertise!

  • Lee A.

    Lee A.

    Kwame has been an invaluable asset to our team. After joining us, he took the lead in helping us adopt a new campaign tool, guiding us every step of the way. From building impactful emails and landing pages to setting up a fully functional preference centre. His expertise and dedication have been essential in streamlining our processes. We're incredibly grateful for his contribution to our success.

Clients

  • Optima Partners
  • OVO Energy
  • British Telecom
  • Sky TV
  • Salvation Army
  • AXA Investment Managers

Resume

My skills

  • Salesforce Marketing Cloud
    98%
  • Oracle Eloqua
    98%
  • HTML / CSS / Javascript / AMPScript
    95%
  • Data / Databases / SQL
    95%

Education

  1. Salesforce Certification

    2023 — 2026

    Marketing Cloud Consultant
    Marketing Cloud Developer
    Marketing Cloud Admin
    Marketing Cloud Email Specialist

  2. Oracle University

    2018 — 2019

    Eloqua Masters
    Eloqua Luminary

  3. Brunel University

    2005 — 2009

    BSc Computer Science

  4. Coulsdon College

    2002 — 2004

    Information Technology, Mathematics,
    Business Studies and Sociology

Experience

  1. Salesforce Marketing Cloud Consultant - OVO Energy

    2025 — 2026

    - Providing Salesforce Marketing Cloud expertise and support to Campaign Automation teams
    - Solution design and implementation of tools and services for better customer experience
    - Working with creative agencies to build best-in-class HTML emails and landing pages

  2. Marketing Cloud Consultant - Optima Partners

    2023 — 2025

    - Provide Marketing Cloud expertise to Engineering and Marketing teams
    - Supporting Creative agency with building and testing complex emails and landing pages
    - Collaborating with Mobile App team to implement Push notification

  3. Eloqua and Marketing Cloud Consultant - InspireXT

    2023 — 2024

    - Providing Eloqua Support and Training for clients
    - Performing an Audit and Review of the Eloqua platform
    - Providing Eloqua Health Check and Report for platform Optimization
    - Building a custom preference centre in Pardot
    - Marketing Cloud platform Introduction, Training and Support for clients

  4. Eloqua and Marketing Cloud Consultant - OVO Energy

    2020 — 2023

    - Designing and optimizing campaigns and customer journeys
    - Implementing Marketing Automation best practices with dynamic content
    - Providing technical Eloqua support and guidance on platform solutions
    - Integrating SMS functionality in Eloqua and Salesforce Marketing Cloud for two-way comms
    - Marketing Cloud Implementation; Journey Builder, Automation Studio and Cloud Pages.
    - Implementing BIMI for improved email security

  5. Eloqua Consultant - SSE Plc

    2019 — 2020

    - Supporting DevOps team in designing and implementing Eloqua solutions
    - Collaborating with MarComms teams to address Eloqua challenges and design solutions
    - Documenting best practice campaigns and processes to empower marketing teams
    - Automating processes to optimize data checks and validation

  6. Senior Marketing Solutions Consultant - Reed Business Information

    2018 — 2019

    - Technical admin across 10 Eloqua instances, providing stakeholders with hands-on solutions
    - Gathering requirements and building new automation processes for lead scoring, nurture programs and data cleansing
    - Providing training and best practice support on Eloqua campaigns, emails, forms and landing pages

  7. Marketing Automation Consultant - British Telecom

    2016 — 2018

    - Leading campaign migration onto Adobe Campaign and adopting new best practices
    - Building and quality checking campaigns using SQL across multiple marketing channels
    - Collaborating with third party agencies to build campaigns and test email templates with dynamic content
    - Reporting on email campaign metrics and making recommendations to stakeholders

Projects

Blog

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Get In Touch

The best way to reach me is via LinkedIn. Click the button below to visit my profile and send me a message.

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